Hey, I'm Ross McCray. I’m a father of 4. I like to build things. This is our family foundation.
Brief history:
- Grew up lower class in SoCal; immigrant Mother; blue collar Father
- Built over 40 failed startups starting at 13; dropped out of UCLA at 18
- Founded VideoAmp at 22; was CEO for first 10 years; built it to be worth over $1.7B
- Wasn’t happy; stepped down; did a spiritual inward journey thing
- Made life changes; founded McCray Foundation at 33, pledged majority of my wealth
Some things we believe:
- Humans are incapable to fully grasp the ultimate nature of reality; yet we can individually experience our own partial truths; seeking more truth is the highest leverage human pursuit
- Agency is our gift and it resides in the space between stimulus and response; nearly all human responses are subconscious; the true power of our consciousness is used to intervene, refine and rewire the human automatic systems that determines how we feel, think and act
- Time is our most precious resource; design a sustainable life that exponentially grows freedom over time; a fulfilling life comes from building strong moral character, serving meaningful vocations and belonging to nourishing communities
- Parents are responsible to lead by example; children should be raised besides their parents each day in however they spend their time; children should learn all the necessary skills in order to live a fulfilling life through first-hand experience instead of just academic theory in school
McCray Foundation is now actively building:
- Arts & Crafts - a startup studio sustainably co-building and investing in new startups inventing transformative impact solutions to the world’s most important social and environmental problems
- Elevare - a K-12 school that grounds learning in real world projects, shaping health, character, and purpose while equipping children with experience they need to independently find meaning, serve others, and achieve financial freedom
- Common Ground - a 12-acre multi-family live+work+play regenerative ecosystem and retreat center in San Diego, CA